U.S. Marshmallow users are spending more time with their phones than ever before.
According to research firm IDC, more than 1.4 million of its mobile devices were sold in the U.k. between July and September, up from 1.38 million in the same period last year.
IDC says the increase is driven by the popularity of Android devices, including iPhones, which are being sold at a much higher rate than iOS devices, thanks to its “greater versatility.”
“The U.s. mobile smartphone market has witnessed rapid growth and continues to grow,” said Richard Wiese, CEO of IDC.
“As smartphones continue to gain popularity, it is becoming increasingly clear that the benefits of the platform’s capabilities are far-reaching and the demand for the platform is higher than ever.”IDC says it believes the rise in U.ks. smartphone sales was largely due to the increased number of new Android devices being launched, with more than 70 percent of the devices shipped in the first quarter of 2017 being new Android phones.
The top five most popular Android phones at the end of the first three months of 2017 were the Galaxy S6, Moto Z2 Force, Pixel 2, LG G6 and Huawei Mate 8.
IDCs research shows that the overall U. k. smartphone market grew 11 percent in the quarter, up 14 percent from the previous year.